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Thursday, July 1, 2010

Sell Software Online

Sell Software Online With Pay
Pro E commerce Platform
Different solutions to sell software online may provide
you with a variety of features like cross-sells that can
be very effective on one hand, but very damaging on
the other hand if not treated right.

Unfortunately some software registration services may
not care too much about the small details you may
actually need to increase your online revenue.

Volume discount is one of those little but important things
that can be done in different ways at PayPro e commerce
platform and make selling software online more
profitable for you.

What needs to be considered in good volume discounting:

- Logic

- Visibility

- Optimization

Logic

When selling software online and considering volume
discounting, make sure your products are something
that makes sense to provide volume discount for. While
any client is happy to receive a volume discount, think
if he will actually buy more. Sometimes a small discount
is better to be provided to the client after his purchase
with a coupon for his next purchase.

So a good volume discount is for the right products and
for the right clients.

Visibility

Why making volume discount visible is so important? The
idea of volume discount is to make a customer buy more
than he would have without the volume discount. Some
software vendors forget it and sell software online with
the discount to customers who most chances would have
bought even without it. Make sure you also present your
discount scheme on the website. If you are targeting
home users, then maybe a "home license" type can be
effective as many people always wonder if they want to
buy another copy for the other computer they own.

It is recommended to place the volume discount close to
the product price area on the order page. In addition,
edit this text to be exciting if you know that your clients
might look into it. This is why a system that lets you
control the volume discount text is something you would
like to use. All of the described things can be easily performed
at PayPro ecommerce solution

After you managed to get the customer's attention
to the column discount offering and he clicked on it,
you need to make sure that you keep all of his focus
into purchasing this extra copy of your product.

Optimization

The most important things when optimizing a product:

1. Check how much items your clients usually purchase.
If you have orders for 2 copies mostly, then providing
a volume discount for 2 copies won't make sense. On
the other hand, if you start the volume discount on 3
copies and more, there is more chance for you to
actually get results from selling with volume discount.

2. Chose the right volume discount for you. There are
two volume discount options at PayPro platform:
regular and progressive schemes.

In the progressive scheme you provide fewer discounts
and increase your revenue as the discount is only given
for the last copies group. So a discount of 40% for
someone who buys 5-10 copies will only give 40% on
these 5 copies while the first ones are in full price.

3. Provide a volume discount per currency. You need to
see what markets are more attracted by volume discount
and offer them a bigger one. Small change but it works
very good. Providing just a little smaller discount in
expensive currency can help you earn more.

These small tips can really help you sell software online
and get more revenue. You will find much more smart
features at PayPro ecommerce solution as we
constantly develop them for our clients.

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