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Saturday, April 24, 2010

Online Business Blog

Marketing your website




The first step is to submit your website or blog to the
major search engines . To get high ranking in search
engines, you must optimize your website for search
engines, a process called search engine optimization,
which means you have to include certain keywords in
your web pages that are related to your business.

To actively promote your website for free, you can
participate in online forums that are related to your
business. You can also leave comments in blogs or
websites. Besides, you can include a share button to
let people share the URL of your website with their
friends in social networking website like facebook
and digg.

Besides, you can also exchange links with other
websites.Other than free marketing, you can also
try paid advertising. Google's offers pay-per-click
advertising called AdWords, where you can place
ads in Google's huge network of publishers; you
only pay when users click on your ads. There were
many success stories about using Adwords campaign.
Past records have shown that page view and sale
conversion rate increased after conducting Adwords
campaign. So, you may want to invest a little
advertising using the Adwords program.
The ROI could be potentially great!

Creativity in Business

Creativity is important to building a successful business,
whether offline or online. It is the new ideas that allow
you to create products and services that are different
from your competitors.

What do you mean by creativity? It means creating
something completely new, or making connections
where none existed before.For example, Steve Jobs
and Steve Woznak invented Apple computer in 1976,
also the first PC. And they went on to build a multi-billion
dollars business. Apple computer is still one of the
leaders in laptops and PCs. There are countless other
examples. One of the great stories is about Clarence
B. Darrow, who made a connection between poor
people ad people who could imagine that they are
rich to invent the Monopoly game.

In the Internet world, many people have created
successful online businesses using their creativity.
Google, Facebook, Twitter, Amazon.com, Yahoo!
are some of the leaders. If you want to make money
in the online world, you have to think of new ideas
and create something based on these ideas, and
market them to the online world. Because of the
global nature of the online wold, even a niche market
is immensely huge, it is big enough for everyone to
make a good living out of it, if only you know
how to do it.

Promoting Your Website

After building your website or blog, you need to promote it.
Promotion is one of the core elements of marketing which
aims to inform, persuade and influence the consumers to buy
your products or services. Basically promotion is a communication
process that involves the AIDA concept, where A stands for attention,
I stands for interest, D stands for desire and A stands for action.
Let’s relate this concept to online business. First of all you need
to draw attention of the Internet users to visit your website,
next you have get them interested in your content and the products
or services you are offering, after which they may have the desire to
buy your products or services, then finally actually buy your products
or services. It may sounds easy but in actual fact it is not so simple.
The most difficult part is to get attention from the users, the biggest
question is how to make your presence being noticed by the Internet
users? I will share with you the ideas of how to get noticed from
the users.

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