Imagine that someone were to give you a gift today. It is a check for several thousand dollars. It has your name on it. It is yours to spend. The only ‘catch’ is that you must spend the money exclusively to market and publicize your business. Would you take it? Most people would. For most people would realize that by spending several thousand dollars on marketing and publicizing their business, that money would be returned many, many times over. Most businesses and individuals cannot afford to make a large investment. However it is possible to get the same results for a small investment. How does one get those big results for a small investment? In two ways. First, begin by developing a laser sharp marketing and publicity strategy that will set you and your business apart from the ever growing crowd. Then build a marketing and publicity plan using free publicity resources as the basis of that plan. "Thanks so much for your help with the media releases and subsequent PR emails you sent out. I have been flooded with requests to review my book. In addition, I have seen a 75% increase in traffic to my website in the first week following our efforts. The response has been tremendous! I have been overwhelmed by the positive response and will definitely continue working with you. I would highly recommend your services to anyone looking for increased exposure for their product."
Jennifer Swanson, Children's Author
www.pennyandrio.com
What Do We Do?
The Free Publicity Focus Group can show you how you might begin to receive an unlimited amount of free advertising and publicity for your business. Our 30 years of experience working both with and in media allows us to put our knowledge and experience to work for our clients to produce results. Creating publicity is not difficult in today's social marketing environment. However, creating real world publicity that leads to increased sales - marketing results - is very difficult. This requires dedication, ongoing effort and most importantly a well defined, effective strategy designed to set you apart from your competition.
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'Putting together a strategic marketing plan is much like putting together a puzzle. Each piece must be there. Each piece must interlock seamlessly with all the other pieces.
Every piece relies on every other piece. If one piece is missing, the entire puzzle, the entire strategic plan, is incomplete and can cause one to fail. Creating awareness in one's targeted market segment is the centerpiece of that plan' |
How Do We Do It?
Many people concentrate only on specific pieces of this marketing puzzle, the strategic plan, and can experience failure without ever understanding why it has occurred. The Free Publicity Focus Group specializes in developing comprehensive strategic marketing plans that produce real world results. Ourservices include:
Strategic Marketing Planning
| Brand Development
| Client Profile Development
| Strategic Publicity Planning
| Advertising Planning
| Search Engine Optimization
| | Social Networking Planning | Blogging Strategies | Marketing Website Design
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and much more, all at a cost that is far less than others. Our free, no obligation Marketing And Publicity Strategy Analysis will help you determine which of these may be appropriate for you. Whether you are new to marketing or have been in business for many years, today's environment demands a new perspective be taken in regards to creating effective marketing and publicity plans. Our experience can bring that to the table for you. Some might ask why is it so important to develop a laser sharp marketing strategy: Why Do We Do It?
"Walk outside on any clear, cloudless night. Count the total number of stars you can see from horizon to horizon. Now take that total number times 100,000. That is, without exaggeration, the number of sites competing for your client's attention in an Internet marketing environment. Even if you do everything right, this is like owning a five star restaurant that is located in a back alley off some out-of-the-way street in a universe far away. You could spend thousands, millions perhaps, trying to buy your way into your potential client's mind and never succeed. Or, you can do it the right way and achieve success without spending much at all by using free publicity as a marketing strategy."
Don McCauley
Free Publicity Focus Group The Free Publicity Focus group takes a comprehensive approach to developing marketing strategies for our clients. In this environment, that approach must be concentrated on creating awareness in four distinct, key areas: * Search engine presence and optimization
* Traditional outlets (newspaper, radio, tv, magazines, etc)
* Social marketing (Facebook, Twitter, etc)
* The 'blogosphere' Studies show that over 70% of consumers now prefer to make their purchases using the Internet. Studies also show that a very large percentage of the buying public will reject traditional 'old school' marketing methods. In addition, traditional journalists now use the Internet more than ever when developing content for traditional media. This leads naturally to the conclusion that utilizing an effective Internet marketing and publicity strategy will lead to marketing success. While many people are using Twitter, Facebook. blogs and other social tools, this does not necessarily mean these are being used as part of a marketing and publicity strategy. A tool is not a blueprint. Your unique strategy is the blueprint. Are you taking full advantage of the power of free publicity in this marketing environment? Perhaps not. Simply ask yourself - 'Am I happy with the results I have achieved?' If not, you might want to consider taking advantage of our no-cost, no obligation marketing strategy evaluation and analysis. Creating free publicity is not the marketing plan itself, but it IS a vital component of the strategic marketing plan. Used properly, it is one of the most powerful of marketing strategies if used to create results. Learning to do this can cause your business to shine brighter than all the other stars in the marketing universe. Most importantly, publicity is free. Next: Our Strategy
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