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Wednesday, March 17, 2010

free publicity marketing


Free checklist to improve your press releases

There are so many things that go into a press release. It is too easy to overlook the obvious.

So a big thanks to Mickie Kennedy at eReleases.com for offering a free PDF with a great checklist to make sure your press release contains all the basics. The checklist raises important points about style and substance, such as:

- Do your quotes add a human element and relevant information to your press release, or do
they just restate boilerplate copy?

- Does your press release avoid outrageous claims?
Can everything in your release be documented or substantiated?

Get your copy at: eReleases

Use it and you’ll save yourself from being embarrassed!

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