How Bloggers Make Money from Blogs
How do bloggers make money from blogs?
I’ve been reflecting this week about the amazing diversity of
opportunities that are opening up for bloggers to make
money from blogging.
I’ve long advised that bloggers seeking to make money from
blogging spread their interests across multiple revenue streams
so as not to put all their eggs in one basket.
The wonderful thing is that this is becoming easier and easier to
do 2005 has seen many options opening up. I thought I’d
take a look at some of the methods that bloggers are currently
using to make money through blogs.
Income Streams for Bloggers –
How to Make Money Blogging
Advertising Programs – Perhaps the most obvious changes
in the past few months have been with the addition of a variety
of viable advertising options for bloggers looking to make money
from their blogs. The most common way bloggers seem to earn
money online is via the contextual ad program from Google – Adsense.
A more recent addition that many are using successfully are
Chitika’s eMiniMalls and WidgetBucks, Text Link Ads.
Azoogle Ads, Intelli Txt, DoubleClick, Tribal Fusion,
Adbrite, Clicksor, AdHearUs,Kanoodle, Pheedo,
TextAds, Bidvertiser, Fastclick and Value Click
(to name just some of the options) and there is a smorgasbord
of options. Of course there is more to come withMSN Adcenter
and YPN both in beta testing and with a variety of other
advertising system currently in development
(YPN is only available to US publishers).
Lastly there’s BlogAds – one of the first blog specific
ad networks.
RSS Advertising – The past 12 months have seen some
advances in RSS Advertising also. I’m yet to hear of any
bloggers making big money blogging through it to this
point – but as improvements are made to the ad programs
exploring this I’m sure we’ll start to see examples of it
being profitable.
Sponsorship – In addition to the array of advertising programs
that are available to join there is a growing awareness in
the business of the value and opportunity that exists for them
to advertise directly on blogs. I’m hearing more and more
examples of this and have been fortunately to have a couple
of ad campaigns of my own in the past month – one with Adobe
a couple of weeks ago and another just completed with Ricoh
for a new digicam over at my Digital Camera Blog.
These are not isolated cases – as I say I know of many blogs
exploring sponsorship with advertisers at present and suspect
we’ll see more of it in the year ahead. Sponsorship is also
happening on a post by post basis with some bloggers being
paid to write on certain topics by companies – either in one off
or a regular fashion – and they are able to make big money from
their blogs doing so.
Affiliate Programs – There are larger affiliate programs like
Amazon, Linkshare,Clickbank and Commission Junction but
also literally thousands of others from the large to the very small.
Digital Assets – Increasing numbers of bloggers have been
developing other digital assets to support and add revenue
streams to their blogs. By this I mean that I’m increasingly seeing
e-books, courses and tele-seminars being run by bloggers.
My recent foray into this with the first series of the
six figure blogging course that Andy and I ran a few weeks
ago and have just released the study version of.
This type of activity will only increase in future – in fact this
week I’ve seen numerous examples of bloggers
running courses.
Blog Network Opportunities – with the rise in popularity
of Blog Networks – bloggers are also being presented with
more places to earn an income from their blogging – by
writing for and with others. While it might be difficult to get
a writing gig with one of the bigger networks – there
are plenty who are always asking for new bloggers to join
and who are willing to pay bloggers using a variety of payment
models. While there are distinct advantages of blogging for
yourself – blogging for an established network who will handle
a lot of the set up/promotion/admin/SEO etc has it’s advantages
also. More and more bloggers are combining writing for
themselves on their own blogs with taking on blog network
blogs as additional income streams.
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