Evian Water Company, USA

  Evian is a premium bottled water brand known for its natural mineral water sourced from the French Alps. Here’s a detailed overview:

Overview

• Founded: 1826 (the Evian brand was established in 1969)
• Headquarters: Paris, France
• Parent Company: Danone (Evian is part of Danone’s bottled water portfolio, which includes other brands such as Volvic and Badoit)
• Industry: Bottled Water

Product Information

• Type: Natural mineral water
• Source: Evian water is sourced from the Évian-les-Bains area in the French Alps. The water comes from a natural spring and undergoes a natural filtration process through glacial rocks, which imparts its unique mineral composition.
• Characteristics: Evian is known for its balanced mineral content and smooth, crisp taste. It has a slightly alkaline pH, which contributes to its refreshing flavor.

Packaging and Varieties

• Packaging: Available in various sizes, including 330 ml, 500 ml, 750 ml, 1 liter, and larger formats. It is offered in both plastic and glass bottles.
• Varieties: Primarily offers still mineral water. The brand also offers some limited-edition or seasonal packaging designs and has explored flavored waters and other product variations in the past.

Brand Positioning

• Market: Positioned as a premium bottled water brand, Evian is marketed as a high-quality, natural mineral water with a heritage of purity. It is often associated with luxury and is commonly found in upscale restaurants and high-end events.
• Marketing: The brand emphasizes its natural origin, purity, and the health benefits of its mineral-rich water. Evian’s marketing often features imagery of the pristine French Alps and the natural filtration process.

Sustainability and Corporate Responsibility

• Environmental Initiatives: Evian has been involved in various sustainability efforts, including:
  • Packaging: Efforts to use 100% recycled plastic in its bottles, with a goal of achieving fully circular packaging.
  • Water Management: Commitment to sustainable water management practices to minimize environmental impact.
  • Climate Goals: Danone has set goals for reducing greenhouse gas emissions and improving overall environmental sustainability.

Recent Developments

• Sustainability Focus: The brand continues to focus on increasing sustainability in its packaging and production processes, aiming to address environmental concerns related to plastic waste and water conservation.
• Market Trends: Evian is expanding its presence in global markets and adapting to evolving consumer preferences for health and wellness products.