Why Should You Start a Blog for Your Business?
Writing a blog for your business is an effective marketing tactic.
Blogs give businesses the opportunity to discuss products, share
upcoming product or company news and hype just about anything
the business wants. Blogging creates an online buzz and word of mouth
marketing.
Additionally, business blogs provide another way that companies can link to
promotions and news elsewhere on the web (for example, the company's static
web page) to further communicate marketing messages and increase the
company's online presence.
Business blogs are excellent sales tools and provide a perfect opportunity
for companies to promote their products, services, sales and more.
Blogs allow businesses to continually keep not just their products in
front of customers but also the benefits of those products. Since blogs
provide current information, they offer an excellent place for customers
to find the latest news and offers about existing or new products.
Blogs can give customers a feeling of being 'in the know' and getting
exclusive tips because they're part of the business' blog community.
Blogging is interactive and allows for two-way conversation with
customers. Because of that potential for communication, blogs are a
great way to share information with customers and hear their feedback.
Customers who feel like a company is listening to them and responding
to their needs are more likely to develop an emotional connection with
that company, which is a fundamental requirement to building customer
loyalty and repeat purchases.
Every business has a brand message and image in the eyes of consumers.
Blogs give companies an opportunity to communicate the brand image
they want to hold in the marketplace. Consistent branding leads to a sense
of security and stability for customers, which are two of the main factors
needed to build customer loyalty.
Business blogs are an investment in time, but that investment can pay
off through increased sales, customer satisfaction and customer loyalty.
However, it's essential that business blogs are written in inviting tones
that welcome customers rather than turn them off. Avoid corporate
rhetoric and jargon in your business blog. Be responsive to customer
comments and work to develop a sense of community around your blog.
Also, make sure the information you provide on your business blog is
meaningful to customers and updated frequently, so they have a reason
to return.
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