Maria's Promise

How to Use Google Buzz to Promote Your Online Business

Google Buzz is a new social network site. It is just few month old but already attracted tons of people joining it. Certainly this is going to be another social networking platform that you can

take advantage to promote your website and business and generate traffic.

If generating traffic through social networking site is your favorite traffic-generating method,

Google Buzz is going to be interesting to you. I'm sure you want to make use of Google Buzz

for marketing and branding. Joel Comm has recently written a report about how you can use

Google Buzz for your online business. The report is just 31 pages with useful content and it's

easy to read. Good for you if you want to learn more about marketing with Google Buzz.

How to Make Money The Right Way With Niche Markets

Posted by Alan Liew | 10:36 AM

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Guest Post by Darrell Lischka

When I first started off learning about SEO and all the various strategies on building an

online business, I have to say I was very confused on exactly where and what to focus

my time on. You see, I found a lot of websites provided superficial advice, but really

lacked the substance when it came to telling or showing me, a step by step approach.

Can you relate?

Depending on which advice you follow, it will be the difference between making money

online or not. Like any business, yes even an internet marketing business, you need to

invest time in learning some new skill sets.

Why is the Failure Rate so high in Internet Marketing

There are many factors that contribute to the failure rate. However, I found one of

the core reasons people fail, is because of the wrong keyword strategy. Based on all

the crap I have seen and read, it really comes to down to your initial keyword selection

as the pivotal point for success or failure.

Ok, lets just cut to the chase and make this simple. Stop chasing big keywords like,

make money online and home based business when you are just starting out.

Laser Targeted Niche Markets

Let's look at a concrete example on what I mean by drilling down in

your niche market.

First, go to Google's free keyword tool selector here.

• Step 1 - enter a primary keyword like, home based business
  
• Step 2 - look down your list to see all the long tail keywords
• Step 3 - Say you pick, starting a home based business
• Step 4 - Now take that long tail keyword and enter that phrase above where
• you initially entered home based business to get new results.
• Step 5 - This is what I call drilling down in your niche market. You will get a
• whole new list of long tail keywords and results.
• Step 6 - You keep drilling down until you find a long tail keyword that has
• low competition, yet still has reasonable monthly search results.

Is your Niche Market Profitable?

Just a couple of things to keep in mind when you are looking at your results to decide

whether or not a particular keyword or phrase is worthwhile to go after or not.

We need to analyze how profitable it will be. After your initial results, you will see a

number of columns and results. Just below the captcha form, you will see something

called, "Choose columns to display". On the drop down menu, select

"Show Estimated Avg. CPC." This will show you what advertisers are willing to

pay per click.

Also, beside the Global Monthly Search Volume, there is another drop menu called,

"Match Type". You should click on that and select Exact. You want to know exactly

how many searches there are per month.

As a general rule of thumb, I will only go with CPC value's higher than $1. In many cases,

it will need to be $2 and above. The reason is because you will only get a small percentage

of that amount when someone clicks on the ad. For example, say you pick a term that gets

$1 per click. Expect to only get 10 or 20 cents for that click. Hence, the reason for not

going after ads lower than that value. Yes, you certainly can, but how many clicks will

you need to get if you only receive 5 cents versus 50 cents or $1 per click?