Online Business Blog

Marketing your website

The first step is to submit your website or blog to the

major search engines . To get high ranking in search

engines, you must optimize your website for search

engines, a process called search engine optimization,

which means you have to include certain keywords in

your web pages that are related to your business.

To actively promote your website for free, you can

participate in online forums that are related to your

business. You can also leave comments in blogs or

websites. Besides, you can include a share button to

let people share the URL of your website with their

friends in social networking website like facebook

and digg.

Besides, you can also exchange links with other

websites.Other than free marketing, you can also

try paid advertising. Google's offers pay-per-click

advertising called AdWords, where you can place

ads in Google's huge network of publishers; you

only pay when users click on your ads. There were

many success stories about using Adwords campaign.

Past records have shown that page view and sale

conversion rate increased after conducting Adwords

campaign. So, you may want to invest a little

advertising using the Adwords program.

The ROI could be potentially great!

Creativity in Business

Creativity is important to building a successful business,

whether offline or online. It is the new ideas that allow

you to create products and services that are different

from your competitors.

What do you mean by creativity? It means creating

something completely new, or making connections

where none existed before.For example, Steve Jobs

and Steve Woznak invented Apple computer in 1976,

also the first PC. And they went on to build a multi-billion

dollars business. Apple computer is still one of the

leaders in laptops and PCs. There are countless other

examples. One of the great stories is about Clarence

B. Darrow, who made a connection between poor

people ad people who could imagine that they are

rich to invent the Monopoly game.

In the Internet world, many people have created

successful online businesses using their creativity.

Google, Facebook, Twitter, Amazon.com, Yahoo!

are some of the leaders. If you want to make money

in the online world, you have to think of new ideas

and create something based on these ideas, and

market them to the online world. Because of the

global nature of the online wold, even a niche market

is immensely huge, it is big enough for everyone to

make a good living out of it, if only you know

how to do it.

Promoting Your Website

After building your website or blog, you need to promote it.

Promotion is one of the core elements of marketing which

aims to inform, persuade and influence the consumers to buy

your products or services. Basically promotion is a communication

process that involves the AIDA concept, where A stands for attention,

I stands for interest, D stands for desire and A stands for action.

Let’s relate this concept to online business. First of all you need

to draw attention of the Internet users to visit your website,

next you have get them interested in your content and the products

or services you are offering, after which they may have the desire to

buy your products or services, then finally actually buy your products

or services. It may sounds easy but in actual fact it is not so simple.

The most difficult part is to get attention from the users, the biggest

question is how to make your presence being noticed by the Internet

users? I will share with you the ideas of how to get noticed from

the users.