What is SearchLight?Homestead SearchLight is the easiest, most cost-effective way to draw qualified prospects from the world's most popular search engines, like GoogleTM, Yahoo!®, MSN, AOL, and Ask. When people search for the type of products or services you offer, your ad appears right alongside the top search results. One click takes them directly to your website. We handle everything from keyword (search word) selection to writing the ad, tracking the results, and paying for the service, so you get qualified leads effortlessly and affordably. 
How does SearchLight work?Our expert search engine consultants review your website and generate relevant keywords, business descriptions, and online text ads. Then we place your online ads on premium search engines such as: Google, MSN, AOL, Yahoo!, Ask, and others. When people search these engines for the type of products or services you offer, your ad appears right alongside the top search results. One click takes them directly to your website. Where do you place my ads?Depending on the package you've selected, we choose among 20 of the most popular search engines, including Google, Yahoo, MSN, AOL, and Ask.com. The specific mix of search engines, frequency of your ad's appearance, and ranking among other ads will vary depending on the nature of your business and the SearchLight package you've chosen. The process of selecting search engines, bidding, tracking results, and adjusting the campaign is complex and fluctuates based on the market. That's why we guarantee results (clicks from qualified prospects) rather than specific placements. We guarantee you'll receive at least the minimum number of clicks specified in your SearchLight package, no matter how much of our money we have to spend, or how many search engines we have to use, to achieve those results. What is the difference between SearchLight and "search engine optimization" (SEO)?SearchLight is a search engine advertising service that takes care of all aspects of creating and managing an effective paid campaign on multiple search engines. SearchLight guarantees to drive a certain number of qualified consumers per year to your website. Search engine optimization (SEO) is a set of techniques used to help get your website recognized by search engines and listed in among the search results of users looking for your type of product or service. Although we strongly recommend you use both tools, search engine optimization does not guarantee your website will appear in search engine results, or that your listing will be associated with keywords used by people searching for your product or service. What is the guarantee?Homestead guarantees that the annual number of clicks specified in your package will be delivered within one calendar year from date of campaign activation. If the number of actual clicks achieved is less than the number guaranteed by your order, your account will remain active beyond the term of the contract without further charge until the guaranteed click total is reached. If your account generates more than the guaranteed number of clicks, you will not be charged for the additional clicks. What if I want more visitors than my package promises?Once you have purchased a SearchLight package, you can add more guaranteed clicks (site visits) at anytime. How can I see my ad on the search engines?With thousands of advertisers bidding on the same keywords, the cost of placing your ad in the results of every search on your keywords would be prohibitive. The specific mix of search engines, frequency of your ad's appearance, and ranking among other ads will vary depending on the nature of your business and the SearchLight package you've chosen. Although you may occasionally see your ads on Google, Yahoo and others, you won't see your ad with every search on your keywords. But you won't have to worry about making sure your ad is running, because we guarantee results (clicks from qualified prospects) rather than specific placements. We guarantee you'll receive at least the minimum number of clicks specified in your SearchLight package, no matter how much of our money we have to spend, or how many search engines we have to use, to achieve those results. What are "qualified clicks"?Your SearchLight campaign ads will only be shown to Internet users searching specifically for your product or services within your region as determined by keywords and geographic targeting. We're experts at selecting the keywords that will effectively place your ads in view of people actually looking to buy your products or services. Can I order SearchLight if my website is not hosted with Homestead?Yes, SearchLight is available for any website regardless of where it is hosted. Why are the prices different for the Premium categories?Paid search advertising is based on a bid system for specific keywords. Some popular business categories require more expensive bids. For example, it's much more expensive to bid on keywords for a Plastic Surgeon in Los Angeles versus a Hair Salon in Spokane. What is the "website consultation"?All SearchLight packages come with a free professional site review consultation. During this 30-minute consultation, a professional website designer will review your site and provide valuable tips and techniques to help you improve your site and turn more shoppers into buyers. Why should I pay Homestead when I could place my own ads directly with the search engines?In most industries, you can save by "cutting out the middleman." But when it comes to search engine advertising, you'll find, as our customers have, that SearchLight delivers more clicks from better-qualified prospects at a lower cost-per-click than you could yourself. That's in addition to the enormous amount of time you'd spend placing and tracking ads with 20+ search engines independently. Here are the steps you'd have to take to do the job yourself: 
3. You rack up the sales- Your ads appear beside related search results.
- Shoppers get to your site with one click.
- We track results and provide tips to maximize sales.
- Sign up now!
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