
One of the first priorities of any online business is to build 
a list of people who have visited your site in the past. The 
targeted list you are accumulating will allow you to promote 
directly and repeatedly to them via broadcast email. Having 
the ability to conduct an email based marketing campaign 
such as this greatly accelerates the growth of both your 
sales and the business itself. The downside to building a list 
is that it can often times take quite a bit of time before you
 have a considerable number of subscribers.
Here is a 4 step plan for building a list that captures the
Here is a 4 step plan for building a list that captures the
momentum of your 'launch' making it possible to 
accumulate a sizable list in a short period of time.
Create a Product
The very first step is to create a product or locate one
Create a Product
The very first step is to create a product or locate one
that can be used as a free giveaway to entice people to
 opt in to your list. It is wise and suggested to be sure 
the product/gift you are offering is relevant to the niche 
and/or product line you are representing.
Create a Squeeze Page
The next step is to create a squeeze page that highlights
Create a Squeeze Page
The next step is to create a squeeze page that highlights
 the benefits your giveaway has to offer to anyone who 
opts in. You want to deliberately minimize the amount of 
content this page contains. Keep the copy found on this 
page focused on ONLY the giveaway benefits and a call to 
action which encourages visitors to opt in.
Create a Series of Follow-Up Emails
This step has you creating a series of emails that will be
Create a Series of Follow-Up Emails
This step has you creating a series of emails that will be
sent out to the people who opt in on your squeeze page.
 The very first email will go out immediately containing 
a link for their free gift and a thanking them for subscribing.
The following emails will go on a predetermined schedule
The following emails will go on a predetermined schedule
you have chosen and will focus on developing a relationship
 with these people. Of course there will be messages that
 promote your products or services but be sure to also 
supply members with useful content as well.
'Launch' Your Campaign
This step is the key to announcing the 'launching' of your
'Launch' Your Campaign
This step is the key to announcing the 'launching' of your
free gift giveaway. You should have already developed 
contacts with others through social networks, blogs, 
and even forums.
Once you are prepared to 'launch' your list building campaign
Once you are prepared to 'launch' your list building campaign
your immediately announce this at each one of your 
social network contact pages, blogs, and forums as well.
 Blast your announcement simultaneously to each of 
your online sites and contact pages to build yourself 
some momentum.
What you are doing is maximizing your exposure by
What you are doing is maximizing your exposure by
 promoting your giveaway to contacts you have already
 made in advance.
When working online it is important to build a list of
When working online it is important to build a list of
 people to whom you can send broadcast email that 
promotes your products. Having a targeted list like this 
allows you to increase sales at a faster rate however
 building a list can take a lot of time. The 4 step process 
we reviewed here is designed for you to better coordinate 
and time your efforts when launching a list building
 campaign. By doing so you can dramatically reduce the 
time it takes to accumulate a sizable number of 
subscribers. This in turn will allow you to have a profit 
churning email based marketing campaign up and running
 in no time.
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