List Building

5 Important Advantages

of List Building

When starting an online business list building is one of

the first and most important steps you can take. Having

a list of email addresses containing people who you can

repeatedly promote to offers you benefits concerning time,

effort and even motivation. In fact building an email opt

in list like this could be the single biggest factor between

business success or business failure.

Here are 5 very strong advantages having a list of email

addresses to promote to can give you as you start your

online journey.

Targeted

By virtue of collecting the contact information of people

who visit a squeeze page of yours they have indicated

an interest in what it is you promote. At this point you

now have an idea of what type of promotional information

they would be best suited for and therefore helps you to

narrow down your focus.

Minimizes Promotional Efforts

Having a list of email addresses allows you to set up an

auto-responder series of messages which you can send

out at previously designated intervals. When you create

messages and program them to be sent out at times

that you choose 'in advance' you are virtually eliminating

any future efforts on your part.

More Responsive

As mentioned previously the people who opt in on your

squeeze page are showing an interest in what you promote.

It therefore stands to reason that their will be very

receptive and responsive to any promotional messages

you send. This will results in a dramatic increase in your

sales conversion rates.

Inexpensive Marketing

The expense of time and money has already been invested in

collecting these email addresses during the traffic generation

process to your squeeze page. The only expense incurred

from this point forward is that of the auto-responder

system you are using which is minimal at best.

Motivating

Sales = income = positive feedback = motivation =

more effort = greater success = momentum! This is the

break-through point for many who will 'make it or break

it' online! Oh so often people give up when they are so

close to success. Having a higher sales conversion when

sending out emails will encourage you to keep at it until

you 'break through' the invisible barrier that will 'reveal'

the gratification and 'rewards you are seeking!

When starting an online business your focus should split

between earning an income and list building. The temptation

to center your efforts only on earning an income is

understandable however building an email opt in list is

equally important since it offers so many benefits as well.

The 5 advantages we cited above that go along with having

a list of email addresses to which you can promote explain

how far ranging these benefits can be. When first starting

out online income is always a concern but than again so is

how you spend your time and even your own motivational

level. Having a list will make your efforts easier and more

effective. This in turn will give you the added confidence and

motivation you need to keep going strong as you establish

your online business.