Business Operations Consultant

Business Operations Consultant Marketing Plan

Marketing Vision

Our expertise has become well known in a very quiet manner. People are very aware of what we do and our referral partners continue to create our opportunities. We intend to become more active in other areas through trade association speaking and Internet content marketing.

This should lead us into doing more assessments in the early stages of a business crisis. Accountants seldom share these clients with us but, through educational marketing material, we feel that our growth will be very much determined by the relationships we build in this area.


1.1 Gap Dashboard

Our metrics consist of building relationships. Our ultimate goal is to do assessments earlier in the process of a downturn. Our referral partners and end-customers must be educated about the early signs of trouble and what an operation assessment can do for them. Accountants must not feel that they are giving up any part of their income or customer dependency by including us in this process.
Gap Dashboard
Year 1 Year 2 Year 3
Business Goals
Whitepapers 12 12 12
Lunches with Referral Partners 58 60 60

Tactical
Speaking engagements 7 8 10
Blog postings per month 222 275 325

Strategic
Web traffic per month 8,025 10,000 15,000

Ways To Make Money Online

A Few Main Ways To Make Money Online

If you're thinking of ways to make money online, this is a great time to

start. With 1.8 billion users worldwide(that's a lot of people!) transfer

$2Billion on the internet everyday, it has huge potential for profits.

Here are a few main methods:

1. Sell products.
2. Promote other people's Products. (Affiliate marketing)
3. E-Bay
4. Pay-per-click advertising (Google Adsense)

Let's take a closer look at how to make money online through

Affiliate Marketing.

A good way to start to make money online is through Affiliate Marketing.

Affiliate marketing involves promoting other people's products, and

getting paid a commision out of every sale made.

Owners of these products are called Vendors, and they provide

affiliates with an affiliate link to their sales website. When a

customer clicks through this link, he/she is brought straight to the

vendor's website, and the affiliate's ID is recorded. Once a sale is

made, the affiliate is paid accordingly.

This is a really good way to start to make money online,

especially for total newbies! Benefits are:

1. Don't need your own product.
2. Don't need any experience.
3. Requires little or no money.
4. Make money while you sleep!

The whole idea is to generate traffic to a website, and then converting

the visitors to customers.

There are some rules to remember when doing

affiliate marketing:

1. Always provide value for people.
2. Promote products that solve your customers problems.
3. DO NOT SPAM!

An advantage here is that you could make money online with little or no

money down, leveraging on social networking sites like Facebook,

Friendster, Twitter, or even start with a blog.

All these are FREE! But how do we use them to make money online?

Let's say you have a blog which clocks 1000 visits a day, or have

1000 friends on Facebook. You can simply write a review of a product,

telling people why it is useful to them, and post your affiliate link up.

When people click, they are directed to the vendors website, and you

get paid if they make a purchase.

So many people use social networking sites on a daily basis, but fail to

see the potential it has to make money online. Why not start now?

Because the internet operates 24/7/365, it is possible to make your

first sale in a short span of a few hours.

In fact, some good affiliates are able to make money online in a

few minutes! The commision paid to affiliates is high as well

(50% - 75%).

How do we start? Go to

www.businessbord.blogspot.com/2010/05/ways-to-make-money-online.html

the biggest online marketplace. This is the starting line for everyone

who wants to make money online. After doing that, visit

www.businessbord.blogspot.com/ which offers a free E-Book download to

get started working with ClickBank.

All the tools you need to sell a product, such as pictures, content, videos,

are provided by the Vendors. This makes it even easier as all you need

to worry about is how to get people to click on your affiliate link.

If done correctly, you should start to make money online, and have

nice part-time income coming in every month.

High Paying Affiliate Programs

2 High Paying Affiliate Programs

Given the choice of earning a lot of money or not a lot of

money on affiliate sales, most of us would choose to

earn a lot of money. When you think about high paying

affiliate programs a couple of thoughts come to mind.

1. Programs that pay a high commissions rate.

2. Programs that offer big ticket items.

Let's discuss programs that offer a high commission

percentage first. It's not unusual to find affiliate programs

that pay commissions as high as 75% of the sale price.

It is fairly normal to find commission rates of 50% on

average. One thing you can do is join an affiliate network

which gives you access to multiple affiliate programs.

Clickbank is an example of this.com. They are the world's

largest digital information affiliate program. Anytime

you're selling a product that offers information online

the commission rate will generally be higher.

This is true because there are no manufacturing costs

once than product is completed. There's also no shipping

involved as the product can be accessed on the Internet.

This just means that the producer of the product is able

to pay a higher commission rate to the affiliate. You can

find many high-paying affiliate products on ClickBank to

sell on the Internet.

Now let's discuss programs offer big ticket items. These

products are something that allows you to earn several

hundred, or even several thousand dollars on one sale.

Some affiliate marketers have discovered that it's just as

easy to sell big-ticket items as it is to sell smaller priced

products. There is a different mindset and skill level to

sell big-ticket items and so generally newbie affiliates do

not get started this way.

However once you begin to migrate into this mindset it's

difficult to ever go back to earning $20 on an ebook

sale. Examples of products offering big-ticket items

would be satellite dishes, coaching programs,

copywriting, and so on.

Joining affiliate networks such as Commission Junction

or Pay Dotcom is a good place to find big ticket

products. Because there are so many affiliate products

in these networks sometimes you have to work at

digging out the high-paying products, but they are there.

One final point is you can have the best of both worlds

and find big-ticket items to sell it offering high

commission rates. It's great to be able to earn 50%

or higher commission on a big-ticket items because

your bank account will grow extremely quickly making

just a few sales every month.

These are two high-paying affiliate programs available

online today. Pay attention to the commission rate as

well as finding program to sell big-ticket items and

you can make a lot of money.

Using Content Affiliate Marketing

The Importance of Using Content

in Affiliate Marketing

Many overlook the importance of using content to promote

your online affiliate business. Contrary to what many may

believe affiliate marketing is not just driving traffic to some

product creators' website and then collecting a commission.

There is more of a 'commitment' involved than that. This is

where publishing useful material comes into play in the

marketing and branding of you and your business. The people

we promote to are like most everybody else who 'scours'

the internet in search of information. They are looking for

useful information that will further enlighten them on their

field of interest. This is where creating content can help you

develop more permanent relationships and a stronger

foothold in the marketing community.

Here are 3 things you will want to consider when creating content

to make it work effectively for you.

Must Be Relevant

Information you produce that represents you or your business

should be relevant to what it is you represent. By maintaining

relevancy this will make your marketing and branding efforts

will be more effective and the traffic you do attract will be more

targeted.

Make it Timeless

Always strive to publish information that will continue to serve

a purpose to others well into the future. The longer the

information you circulate proves valuable to readers the longer

it will remain popular allowing you to continue benefiting from

its circulation. It only stands to reason that if you are going

to invest your time in researching and developing any written

materials that you want it to work effectively for you as long

as possible.

Make it Useful

Useful information is what attracts readers therefore always

keep your readers needs in mind when creating content. If

your material proves to serve your readers well it will also

do the same for you in terms of continual exposure and traffic.

Remember anything you circulate online is only as good as the

quality of the information contained within.

Using content to promote your online affiliate business is

a wise strategy that can help you develop a longer lasting

reputation online. By distributing useful information online

you are marketing and branding both your business and

yourself. This helps to lend legitimacy to your business and

build credibility for you. Since content creation and distribution

does take some time and effort you want to be sure and do

it right. The 3 things you want to consider when creating

content as mentioned above will help you maximize the

effectiveness of your efforts. By producing and distributing

quality information specifically targeted towards your intended

audience this strategy will solidify and grow your online affiliate

business.

Affiliate Marketing

3 Ways to Stop Wasting Time

With Affiliate Marketing Sales

Selling products for an affiliate merchant is one

of the most common ways to make money with

affiliate marketing. Sadly many people never selling

anything. They ultimately end up wasting their

time which is a shame both for them and the

merchant as well.

Let's talk about three things you can do to make

some sales and help avoid wasting your time doing

affiliate marketing.

1. Use your products. It is amazing how many

affiliate marketers have not used the products they

are trying to sell.

One of the best things you can do is purchase your

own products if you are new to this kind of way to

make money. Once you have learned about it you

will find that selling the product is easier.

When using the product jot down what you like

about it and what you do not like. You will use this

in the next step.

2. Review what you have learned. Sending your

potential consumer directly to the affiliate sales

page is a bad idea.

A better approach is writing review pages where

you talk about the disadvantages and advantages

of the product you will be promoting. This is where

personally using the product is good.

Being honest in a review is actually a great sales tool.

Nobody believes that everything is 100% perfect so

it's okay to write things that you don't like about a

product as well.

As an affiliate marketer you are given free websites to

promote. You will want to start your own website

and then link it to the sales pages on your review

pages.

These used to be call pre sell pages. Today you really

do not want to pre-sell your prospects as much as

you want to just offer facts and opinions about the

product you are reviewing.

Writing a good review page will help in pre selling.

You can then link to your affiliate sales page with

a text link or banner ad.

3. Create a follow up system. This is an important

part of succeeding.

All you really need is an auto responder and a series

of messages to follow up with your prospects. Many

affiliate programs have a splash page or landing page

for you to promote.

Putting your landing page sign up form on your review

pages is a good thing to do. This is a way to get your

prospects name and email address before sending

them to your affiliate sales page.

You will find you waste less time on affiliate marketing

sales if you use the products, review them, and create

a future follow up system!