Business Operations Consultant

Business Operations Consultant Marketing Plan

Marketing Vision

Our expertise has become well known in a very quiet manner. People are very aware of what we do and our referral partners continue to create our opportunities. We intend to become more active in other areas through trade association speaking and Internet content marketing.

This should lead us into doing more assessments in the early stages of a business crisis. Accountants seldom share these clients with us but, through educational marketing material, we feel that our growth will be very much determined by the relationships we build in this area.


1.1 Gap Dashboard

Our metrics consist of building relationships. Our ultimate goal is to do assessments earlier in the process of a downturn. Our referral partners and end-customers must be educated about the early signs of trouble and what an operation assessment can do for them. Accountants must not feel that they are giving up any part of their income or customer dependency by including us in this process.
Gap Dashboard
Year 1 Year 2 Year 3
Business Goals
Whitepapers 12 12 12
Lunches with Referral Partners 58 60 60

Tactical
Speaking engagements 7 8 10
Blog postings per month 222 275 325

Strategic
Web traffic per month 8,025 10,000 15,000

Internet Marketing Strategies

Internet Marketing Strategies:

Squidoo

One problem online marketers face when using free

tools is they do a poor job of using them correctly.

I think this lies in the fact that there is no real

investment required upfront. This can be true with the

powerful marketing tool known as Squidoo.

Here are a few tips I can offer you to get more out of

a Squidoo as a marketing tool.

1. Offer a professional appearance. If you have any

doubt about what this means look at some of your

competitors and see how they are creating professional

appearances in their own lens.

Free services such as Blogger.com and Squidoo can lead

to poorly designed appearances by their owners.

The result is less time spent by visitors and ultimately

less sales and income to you.

2. Use keywords effectively. Search engines will find your

pages if you title them correctly and include keyword

phrases in the description. You should also be using

these words in the tags and linking to other sites for

better results.

3. Create a lens of the day. This will keep people interested

in your page and bring them back in the future.

4. Stay on theme. One advantage to Squidoo is you can

create more than one page if you want to venture into

other niches. The critical thing is to stay on theme and

not confuse your readers or search engines with

irrelevant information.

5. Use the answer desk if you have questions. The forum

is another good place to find helpful information or get

your questions answered.

6. Look over your grammar and spell check. This will

reflect poorly on you if there are multiple mistakes.

7. Take advantage of affiliate marketing and create lenses

for your affiliate products. This is an excellent way to

monetize your pages and to make more money. As an

affiliate marketer you do not need to create any of your

own products and many offer excellent compensation plans.

For sure incorporate Google Adsense into them. Also

join PayPal so you can get paid by Squidoo and other

affiliate programs that pay with them.

8. Use Search Automator for sources of information.

Avoid using Google as you can get your content spidered

and archived better if you are providing fresh content

from other sources.

These are a few Internet marketing strategies using

Squidoo. You will have learned how to do this, but

once you have learned it is an excellent income

generation tool in traffic generation source!