List Building

5 Important Advantages

of List Building

When starting an online business list building is one of

the first and most important steps you can take. Having

a list of email addresses containing people who you can

repeatedly promote to offers you benefits concerning time,

effort and even motivation. In fact building an email opt

in list like this could be the single biggest factor between

business success or business failure.

Here are 5 very strong advantages having a list of email

addresses to promote to can give you as you start your

online journey.

Targeted

By virtue of collecting the contact information of people

who visit a squeeze page of yours they have indicated

an interest in what it is you promote. At this point you

now have an idea of what type of promotional information

they would be best suited for and therefore helps you to

narrow down your focus.

Minimizes Promotional Efforts

Having a list of email addresses allows you to set up an

auto-responder series of messages which you can send

out at previously designated intervals. When you create

messages and program them to be sent out at times

that you choose 'in advance' you are virtually eliminating

any future efforts on your part.

More Responsive

As mentioned previously the people who opt in on your

squeeze page are showing an interest in what you promote.

It therefore stands to reason that their will be very

receptive and responsive to any promotional messages

you send. This will results in a dramatic increase in your

sales conversion rates.

Inexpensive Marketing

The expense of time and money has already been invested in

collecting these email addresses during the traffic generation

process to your squeeze page. The only expense incurred

from this point forward is that of the auto-responder

system you are using which is minimal at best.

Motivating

Sales = income = positive feedback = motivation =

more effort = greater success = momentum! This is the

break-through point for many who will 'make it or break

it' online! Oh so often people give up when they are so

close to success. Having a higher sales conversion when

sending out emails will encourage you to keep at it until

you 'break through' the invisible barrier that will 'reveal'

the gratification and 'rewards you are seeking!

When starting an online business your focus should split

between earning an income and list building. The temptation

to center your efforts only on earning an income is

understandable however building an email opt in list is

equally important since it offers so many benefits as well.

The 5 advantages we cited above that go along with having

a list of email addresses to which you can promote explain

how far ranging these benefits can be. When first starting

out online income is always a concern but than again so is

how you spend your time and even your own motivational

level. Having a list will make your efforts easier and more

effective. This in turn will give you the added confidence and

motivation you need to keep going strong as you establish

your online business.

List Building

Why List Building is Important in

Internet Businesses

You may have heard this saying: The Money Is In The

List many times online from both affiliates and gurus

in regard to list building. This saying is partly true and

party false. True in the sense that money comes from

the list. False in the sense that money comes only

from the list of customers. So in order to make money

from list building, you need to have a list of customers.

Makes sense?

That is precisely why list building is important and crucial

to all internet business owners whether they are just

starting out or have been marketing for some time.

Just like a human body needs blood and oxygen to survive,

internet business owners needs a list of customers to

enjoy long-term success. Without list building, all the other

methods of internet marketing as in articles, blogs,

classified ads, domain name registration etc are practically

useless.

List building is also where you drive traffic to your website

before converting them into customers. However even

before that, you need a list of right people for the

product you are promoting. And in order to do that,

you need to do research on both the markets and keywords

that people frequently typed into search engine toolbar

such as Google, MSN and Yahoo. This is to find out

what most people want or need or their common problems.

Once you have done that, find a product that best suits

their needs and come up with a set of keywords related

to that product. The best way to do this is to use

Google keyword tool.

After you have found a common market niche, the

relevant product and keywords, begin your first step

of list building by creating a landing page or a blog.

For landing page, you need to buy a domain name and

web hosting account while blogs are free to obtain at

either Blogger or WordPress. Do a Google search and

you can easily find them to set up your free accounts.

For the next step of list building, begin your article with

the common problems faced by most people before

assuring and giving them a solution. Do not sell them

anything at this point. Instead give them a gift in the

form of a free report, ebook and even the first video

if you are promoting an ecourse. Finally towards the

end, create an optin box for people to fill in their

names and email addresses so that they can get

the gift.

For the final step of list building, you need an

auto responder to give them the free gift or follow

up with them via emails in case they do not want to

give their particulars at that point. I strongly recommend

Aweber or Getresponse. Though they charges a monthly

fee, the value they provides in helping you to reach out

to them quickly is worth it.

This is the entire process of list building. Find out their

problems or what they want, matchmade them with a

product, coming up with keywords to that product and

create a blog or squeeze page with an optin box via

auto responder to give them the gift. Once they submitted

their details, you have just built a list of people for that

product in that particular niche.

Before you even bring your list building, you can write

an article as I am doing now. You can even write about

other products or topics like affiliate programs,

business opportunities, home-based businesses,

creating websites or anything you are passionate about.

It can be your hobby or your memorable experiences

with certain things in your life. You may also consider

coming up with an ebook or videos like the ones you see

on Youtube.

But the important thing is to get people interested in

what you are promoting and take action. That is why list

building is so important in internet businesses.