Business Growth

Aligning Strategy – Align Your Soul

and Your Business for Outrageous

Business Growth

When you're in alignment you stop selling and start

attracting. You don't have enough hours in the day to

talk to everyone who could be your ideal client. So you

should be discriminating when talking to people so you

can quickly identify whether they're somebody who would

be open to your message. Those are the people who

you will be much easier to turn into clients.

In order to do this and have your business in alignment

you need to establish four criteria on determining your

ideal client. It will give you clarity and energetically it will

create a vacuum in the universe that needs to be filled

with only the people who value and appreciate what

you offer.

There are four criteria to the alignment process. Please

note: a person is NOT in alignment with you unless they

match up to all four criteria. Matching two out of the

four or three out of four of the criteria will not get you

a qualified prospect. And the four criteria might vary

slightly between your products and services. The criteria

might be more general for selling your lower end products

and more specific if you are selling a higher priced

product or service.

If the person doesn't match up with all four criteria you

will end up with an unprofitable client or a client who

questions your pricing and doesn't value what you offer.

The next thing you must understand is that there is no

order to the criteria. When you have determined the four

criteria of the alignment process you will have a complete,

perfect picture of who your ideal client is.

The last thing to understand is that only one of the

criteria describes your target market. The other three

criteria describe you. All four combined then determine

your ideal client profile.

Here are the four criteria to identify your ideal customer

and put your business into alignment:

Alignment Step #1: Determine your business values

The best and easiest way to build your business is to

develop a loyal customer base. People who are in

alignment with YOUR business values will be more

loyal customers.

Your company values represent the qualities which

you think are important in operating your business.

Prospects who share the same values will be attracted

to you. These values must be demonstrated in your

business through your communications and

your actions.

Alignment Step #2: Develop a company mission

statement

A mission statement is the specific purpose of your

business. It is the reason your company is

"in business."

The mission statement is to be shared with your

employees and your customers. It is an external

statement so that people understand the purpose

of your business and the benefit of why they should

do business with your company.

Your mission statement should not include any

information regarding profitability, such as "the

mission of our company is to offer xyz goods in a

specific marketplace and be profitable." Your

profitability is an internal objective only.

A mission statement is usually only 1-3 sentences long.

It could include some of your values, what you offer,

who you serve, and a benefit statement.

Alignment Step #3: Determine your business philosophy

This is the weeding-out process that is a critical step

in the alignment process to determine your ideal client.

Historically, traditional marketing has focused on

defining your target market according to demographic,

psycho graphic or buying behavior characteristics.

This information is very important in determining

your target audience. However there is additional

information which is necessary for you to attract your

ideal customer.

The most profitable customers for your business are

those people who have expressed a desire to purchase

your product and they share the same business

philosophy as you do. This, in essence, is a mutual

attraction.

Your company's mission is to deliver a specific set of

employees and your customers. It is an external

statement so that people understand the purpose

of your business and the benefit of why they should

do business with your company.

Your mission statement should not include any

information regarding profitability, such as "the

mission of our company is to offer xyz goods in a

specific marketplace and be profitable." Your

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