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Monday, June 7, 2010

Business Growth

Aligning Strategy – Align Your Soul
and Your Business for Outrageous
Business Growth

When you're in alignment you stop selling and start
attracting. You don't have enough hours in the day to
talk to everyone who could be your ideal client. So you
should be discriminating when talking to people so you
can quickly identify whether they're somebody who would
be open to your message. Those are the people who
you will be much easier to turn into clients.

In order to do this and have your business in alignment
you need to establish four criteria on determining your
ideal client. It will give you clarity and energetically it will
create a vacuum in the universe that needs to be filled
with only the people who value and appreciate what
you offer.

There are four criteria to the alignment process. Please
note: a person is NOT in alignment with you unless they
match up to all four criteria. Matching two out of the
four or three out of four of the criteria will not get you
a qualified prospect. And the four criteria might vary
slightly between your products and services. The criteria
might be more general for selling your lower end products
and more specific if you are selling a higher priced
product or service.

If the person doesn't match up with all four criteria you
will end up with an unprofitable client or a client who
questions your pricing and doesn't value what you offer.

The next thing you must understand is that there is no
order to the criteria. When you have determined the four
criteria of the alignment process you will have a complete,
perfect picture of who your ideal client is.

The last thing to understand is that only one of the
criteria describes your target market. The other three
criteria describe you. All four combined then determine
your ideal client profile.

Here are the four criteria to identify your ideal customer
and put your business into alignment:

Alignment Step #1: Determine your business values

The best and easiest way to build your business is to
develop a loyal customer base. People who are in
alignment with YOUR business values will be more
loyal customers.

Your company values represent the qualities which
you think are important in operating your business.
Prospects who share the same values will be attracted
to you. These values must be demonstrated in your
business through your communications and
your actions.

Alignment Step #2: Develop a company mission
statement

A mission statement is the specific purpose of your
business. It is the reason your company is
"in business."

The mission statement is to be shared with your
employees and your customers. It is an external
statement so that people understand the purpose
of your business and the benefit of why they should
do business with your company.

Your mission statement should not include any
information regarding profitability, such as "the
mission of our company is to offer xyz goods in a
specific marketplace and be profitable." Your
profitability is an internal objective only.

A mission statement is usually only 1-3 sentences long.
It could include some of your values, what you offer,
who you serve, and a benefit statement.

Alignment Step #3: Determine your business philosophy

This is the weeding-out process that is a critical step
in the alignment process to determine your ideal client.
Historically, traditional marketing has focused on
defining your target market according to demographic,
psycho graphic or buying behavior characteristics.
This information is very important in determining
your target audience. However there is additional
information which is necessary for you to attract your
ideal customer.

The most profitable customers for your business are
those people who have expressed a desire to purchase
your product and they share the same business
philosophy as you do. This, in essence, is a mutual
attraction.

Your company's mission is to deliver a specific set of
employees and your customers. It is an external
statement so that people understand the purpose
of your business and the benefit of why they should
do business with your company.

Your mission statement should not include any
information regarding profitability, such as "the
mission of our company is to offer xyz goods in a
specific marketplace and be profitable." Your

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