Duplicate Content And Its Successor

Duplicate Content And Its Successor

SEO or search engine optimization is one of the most

popular methods used in Internet marketing today.

Although its success is what made it popular, it was also

because of its techniques that made it a powerful Internet

marketing tool in the industry. This is mainly because

most SEO techniques make use of methods that is usually

viral, such as the use use of article marketing.

However, like many other Internet marketing techniques,

SEO is also known for its use of unorthodox and illegal

methods which is used mainly to manipulate the search

engine result pages or SERPs. And one of the most popular

method in manipulating the SERPs is the use of duplicate

content.

Duplicate content in SEO

Duplicate content is a term used to define a form of technique

used in SEO which involves the use of an article or a content

that appears on more than one web page, even on different

web sites. According to a number of consultants, such as

those from SEO Philippines companies, duplicate content was

once a very problematic method used in spamdexing.

However, most search engines today such as Google have

changed their algorithms to detect if a content is a duplicate.

If it is, many have said that the website that contains duplicate

content maybe penalized by search engines, primarily Google.

However, contrary to this belief, Google does not penalize

web sites that have duplicated content on it, but the advances

in filtering techniques mean that duplicate content will rarely

feature well in SERPS.

Duplicate content not as a violation

Although illegal and unorthodox, there are duplicate contents

which are not considered as a violation of the law and search

engine guidelines. According to SEO Philippines specialists,

non-malicious duplicate content may include multiple views

of the same page, such as normal HTML and a version for

mobile devices, printer-only versions of a page, or store items

that can be shown via multiple distinct URLs.

New duplicate content technique

Duplicate contents have now became ineffective in SEO.

Because of this, a new type of spamdexing is introduced.

This new technique is called article spinning. Compared to

duplicate content, article spinning works by rewriting existing

articles, or parts of articles, and replacing elements to avoid

being penalized for using duplicate content.

This is also a violation of search engine guidelines. However,

other than this, article spinning is also a violation of the law.

This is because the original articles are often plagiarized from

other websites and can often also be copyright infringements

if the original article was used without the copyright owner's

permission.