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Thursday, June 17, 2010

Online Marketers

7 Sources of Content for
Online Marketers
Online marketers are ALWAYS looking for new sources
quality content they can use. No matter what type of
online marketing strategy is being used great content
is always in demand for websites, blogs or online
circulation. One of the biggest challenges for marketers
is finding new sources quality information they can use
or develop for their various promotional purposes.

Here are 7 sources that can be used to supply and develop
all the quality information you may need to run a
successful online business.

Recycle Content

If you have spent any amount of time online than you
already have articles, press releases, blog posts and
other content you can use. By repackaging and re
purposing any information you may have already used
you have the means to create fresh new quality content.
You have already done the research so take advantage
of your past efforts!

Create It

Creating information that you can use for a particular
online marketing strategy usually yields the highest quality
content you can find or use. This type content is normally
the most original and if developed correctly can also be
the most timely and effective.

The draw back with this approach is that your own
creativity can be somewhat limited therefore other
sources will eventually have to be located.

Offline Sources

Many offline sources tend to be overlooked due to the
growing acceptance of using the internet as your primary
source of information. Simply perusing magazines,
newspapers and other industry related periodicals can
supply you with enough quality information and ideas
to keep you busy for quite a while.

Featured Writers

It is very common to have people who would like to
place their content on your site in order to increase
their own exposure through your audience. This allows
you to introduce new ideas and perspectives you may
not have been able to supply yourself.

RSS Feeds

Search the internet for sites that contain information
relevant to what you also supply and sign up for their
RSS feed. This way you can keep tabs on any new
updates or trends and used this material for new ideas
to use on your own sites.

Forums

This is a particularly great source for information since
it is highly targeted and therefore easier to pull together.
Comb through the discussions and pull out ideas or
information you can further develop for your own use.

Social Bookmark Sites

Sites such as Stumbleupon, Digg or Delicious contain an
almost infinite supply of information pertaining to just
about any subject imaginable. In addition these sites also
do a great job of focusing on the most popular trends
or news which is useful when trying to capture the
attention of online readers.

Online marketers can go through quality content like it
was water regardless of what particular online marketing
strategy they may be using. Whether it is for building
websites, posting to blogs or circulation purposes the
need for great content is an ongoing one. This can
sometimes result in difficulty trying to locate new and
fresh information that can be further developed or
tailored to fit a marketers needs. The 7 sources revealed
here are capable of yielding all the quality information
you will need. The key is to develop it in such a way that
is most applicable to your particular online marketing
strategy.

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