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Thursday, June 17, 2010

Pay Per Click Advertising

Pay Per Click Advertising –
AdSense Alternatives


Google AdSense really opened the door for all website
owners to monetize their website with very little knowledge
about how to do it before hand. AdSense revolutionized
the PPC ad world by offering a network for publishers to
sign up for and receive cash in exchange for allowing pay
per click advertising on their websites. Today there are
hundreds of similar pay per click ad networks today that
offer the same service.

However, there are a number of disadvantages tied to
using the AdSense method of pay per click advertising.
For one thing, most people are so used to the constant
marketing online these days that they’ve trained their eyes
not to even notice all the ads. The few times people may
actually notice the PPC ads on a website are usually when
those ads are overly risqué or conveying a message you
may not want on your website. This can hurt your business
and certainly won’t bring in any cash from the PPC ads on
your website.

The newest solution to placing ads on your website is In
Text PPC ads. After all, do you really like going to websites
that are so chock-full of PPC ads that you can hardly find
the content you were searching for? In Text pay per click
ads place the advertisements right within the text of your
website. They’re linked to your website’s keywords, and they
appear as a double-underlined word or phrase in your
articles. In Text pads are much quieter than the PPC banner
ads of old, and people only see the ads if they click on the
link. When your website visitor brings her mouse over the
double-underlined phrase, she sees a little bubble that
shows a bit more information about the advertiser.
This is a great way for PPC advertisers to deliver a
message that will compel your website visitors to click
on their ads.

In Text PPC ads let your website content shine and leave
the advertising to fall on those who actually want to see
it. People are also trained more to look for linked content
within an article because usually that linked content
provides additional information on a specific aspect of
what they’re reading about.

Infolinks leads the way for In Text advertising by
guaranteeing the highest payout possible from In
Text pay per click advertising on your website. The
Info links equation yields the highest eCPM possible and
guarantees you the highest revenue.

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