In the world of online marketing, if you want to be
successful, you must find a successful internet
business model and follow it. When you do, you will
eliminate the distractions that seem to be flooding
our inboxes on a daily basis. No matter what business
model you decide to follow, you should make sure
that it has a list building component involved.
In my internet business model, I send all of my traffic
In my internet business model, I send all of my traffic
to my lead generating system. This is a system that
I set up once, and no longer have to constantly monitor
it. If it is set up in the right way, you will come to realize
that the more traffic you send to it, the more leads,
and qualified prospects it will spit out on the other end.
So what does this lead generating system consist of?
Well, it’s quite simple really. It consists of a simple web
So what does this lead generating system consist of?
Well, it’s quite simple really. It consists of a simple web
page with a free offer, an opt in form, and follow up
emails that turn your visitors into buyers. This particular
webpage is referred to as a lead capture page
(some call it a squeeze page), and it is where you
should be driving ALL of your traffic. The ONLY purpose
of this web page is to capture the name and email address
of your visitors. You do this by offering them something
of value in exchange for their information.
The only option that a visitor has when they visit your
The only option that a visitor has when they visit your
page is to give you their name and email address in
exchange for your free offer, or leave. Once you have
this information, you can pre type a series of follow up
emails that are designed to weed out the non serious
and non interested visitors, and prompt the serious
ones to take whatever action you want for them to take.
To allow the visitor the option of giving you their
To allow the visitor the option of giving you their
information, you will need to get an auto responder
account. There are many different types of auto
responders and the prices range from $10/month to
a $200 one time fee, depending which one you go with.
This is a crucial part of your online success. Once you
have your account, you will be given a tiny piece of code
that can easily be inserted into your web page so you
can start collecting names and email addresses.
After someone opts in, you then have the ability to
After someone opts in, you then have the ability to
develop a relationship with that person through follow
up emails. You also have the ability to then market
whatever products and services to that person for as
long as they are on your email list. When your internet
business model has a lead generating system like this
in it, then you can rest assured that it is a good one
to follow.
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