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Sunday, June 6, 2010

Make Money

Why You Don't Need To Be
A Professional Copywriter
To Make Money In
This Business
Master copywriters like Gary Bencivenga and Clayton
Make peace, slave over a single promotional project for
months on end. The reason for that is because they're
personally on the line for millions in windfall profits!

In fact, if you're a copywriter who's playing for stakes
at the highest level, it's literally like a Gunfight at the
OK Coral.

A publisher pits one copywriter against another to see
whose package will out pull the other in a series of
promotional tests for a product or service. I've known
instances where a copywriter spent a month on his
promotional package, only to see it lose by 0.07 of
a percentage point in a split run test.

Of course, CELEBRATIONS for the copywriter whose
winning piece went on to rake in millions for himself as
well as the client. But... the outcome was devastating for
the copywriter who's invested a whole month of his life
in one promotion, only to see it... dive.

But... GOOD NEWS!

You don't have to be a master copywriter in order to
dominate your industry or competitive arena! The
reason for that is most other business owners haven't
a clue how to effectively market their products or

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